Creating brand fanatics

June 23, 2020

The latest trend to attract customers is the experience. Surveys have found that people now appreciate the experience more than material goods. Perhaps it was the rise of social media, where people want to photograph and document a unique moment but it’s clear that consumers now want to enjoy moments of fun and enjoyment rather than something more tangible. So, how can businesses get involved in this trend to build…

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Is SEO threatened by Google’s mobile travel search?

October 17, 2019

Google has recently changed its user experience for mobile travel search, with some commentators questioning whether this is an SEO threat given that it is harder for users to view organic listings content. Here we consider the change as it is currently understood and the implications for SEO. Image Credit What has changed? In short, it is now more difficult for a user to get to organic web results for…

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Basic Website DNS Strategy

July 24, 2019

Got a great idea for a website?  Check.  Have the skills to implement the website?  Check.  Have a hosting provider lined up?  Check.  Know what you’re going to do for DNS?  At this point, a large number of website developers or owners simply take the path of least resistance that actually works, letting their hosting provider provide DNS service as well.  A better strategy is to use a third party…

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Directory Listing for SEO: Good or Bad?

July 24, 2019

Is adding the domain name of your website in directory listing sites a bad practice? Is it a black hat or white hat or something in between? They always say that the proof of the pudding is on the eating and it is applicable in the practice of directory listing for SEO. Directory listing can be both beneficial when it comes to the relevance of your website but it can…

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3 Basic Tips in Choosing a Blog Name

July 24, 2019

Blogs dominates the web now. It is the easiest web platform to set up and tons of free blog providers are at our disposal with built in features for interactivity and search engine optimization. The fact that more than 15% of the websites in the internet is built using WordPress means that blogging tools is becoming the leading platform for web development. With its user-friendly features, almost everyone are able…

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MX records are our friends!

July 24, 2019

MX records have been around since they were introduced in Internet Request For Comments (RFC) 973 in January of 1986, replacing two other DNS record types, MD (Mail Delivery) and MF (Mail Forwarding).  MX stands for “mail exchanger” and simply put, establishes alternate hosts, which can be used for delivering mail to a domain.  MX records have two components, a numeric preference and a host name.  The host name itself…

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Website Speed and Its Relevance in Google Rankings

July 24, 2019

One particular aspect not to be overlooked by web developers is to make sure that the website loads fast. It is a common problem for eCommerce sites such as those developed using the Magento framework. I recently worked with a Magento web development team but I joined a bit late. The site was already launched when I started doing the SEO. I conducted the usual keyword research, link building, article…

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What’s in a CNAME?

July 24, 2019

As described in RFC 1034 and detailed in RFC 1035 back in 1987, a CNAME, or Canonical Name, DNS resource record is an alias for a host.  By example, let’s take a look at a fictitious host (sigma) in a fictitious domain (example.com) with the following A (address) record: sigma.example.com      IN   A                     192.168.1.100 This would make sigma.example.com resolve to an IP address of 192.168.1.100.  We could use a CNAME record…

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Should You Worry About UDRP?

July 24, 2019

The Uniform Domain-Name Dispute-Resolution Policy (UDRP) is a policy established by the Internet Corporation for Assigned Names and Numbers (ICANN) to put some order to disputes between people who have purchased certain domain names and people who want the rights to those domain names without paying exorbitant prices for them. For example, the Trump Organization has recently filed UDRP proceedings so as to try and get the owner of TrumpWine.com and TrumpWines.com…

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