Creating a website and going live are just the beginning of promoting your business through the internet. Any business that wants to rise through the page rankings in search engines must consider their search engine optimisation.
Are you making any of these five errors?
Not thinking about your keywords
Keywords are essential to the success of your website, and not having the correct ones is a sure way to push your site down the rankings. Consider the words you are using. Vague keywords such as “photographer” could push your site way down the pages, whereas making your keywords more specific, such as “North Wales Newborn Photographer”, is far more likely to place your page front and centre to someone searching for this.
Having a slow-loading site
According to Entrepreneur, Amazon calculated that a page load speed increase of one second would cost a company $1.6 billion worth of lost sales per year. Other studies have shown that 40 per cent of website visitors abandon sites that take more than three seconds to load.
Not knowing your target market
If you don’t know who your target market is, how can you hope to create the right content for your website and target the correct keywords? Anyone struggling with this should try a simple exercise. Put yourself in your customer’s shoes. If you were searching for your services, what words would you type into a search engine?
Not structuring your site correctly
The way your site and its navigation are configured plays a huge part in how search engines determine the importance of your pages. Broken links or unimportant pages can ruin your rankings, and many business owners are not aware of the best way to optimise their pages. It is worth using a professional company to help with this such as https://www.elevateuk.com/, who specialise in Professional SEO services. They will give you the best advice when it comes to writing content off page and on page that will help with rankings.
Not optimising for local searches
Many businesses forget that people will often search for a local business online before heading out of the door to make a physical purchase. People searching locally are often ready to buy immediately, and if you are not coming out on top in these searches, you are missing out. Always ensure that your name, address and telephone number are clearly shown on the front page.